This year PACSIS accepted a challenge from the big ones and unwrapped this gift to offer this Christmas. CEETRUS Portugal challenged us to change an offline draw process that took place in all Alegro Shopping Centers during the Christmas season. PACSIS loved the idea and replaced the Wheel of Luck that existed physically with a digital and super fun dynamic.

This Christmas will be much more fun, with CEETRUS Portugal

To participate, just make at least a minimum of € 10 in purchases at one of the Alegro Shopping Centers (Alfragide, Castelo Branco, Montijo, Setúbal and Sintra). After that, go to the campaign website and submit the purchase coupons to get credits to play (€ 10 = 10 Credits).

The game is to help Santa Claus to accumulate the largest number of gifts stacked on the sleigh. But be careful, you have limits on gifts that you can check in the Elf balloon and sometimes it’s not that easy to stack presents. With prizes every week, the more you play the more opportunities you have to win.

During the four weeks that the campaign is on the air, nearly 2,000 prizes will be awarded, distributed by the 5 Shopping Centers – Iphones 11 and Alegro gift cards of € 10, 20, 50 and 100 is what you can get in the shoe.

Digital Transformation

This change from an offline to a digital process is in line with the focus on the transformation and innovation of the Alegro Centers. Creating a hobby based on Advergames game dynamics creates an incredible and unique consumer experience.